Posts in Zine
K-pop Branding: Exploring NewJeans' Success

NewJeans’ global success in the K-pop industry demonstrates the importance of strategic branding. Min Hee-Jin and the creatives behind NewJeans have crafted every aspect of their brand from narratives, names, and design to style, partnerships, and concept albums. Learn more about their story in this blogpost!

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The Ancient Legfish Deity

A group of young women worship the ancient deity, the Legfish. This powerful fish is Wholesome Zine’s mascot, honoring their shirts with his sacred image. One girl doesn’t believe in the Legfish’s fearsome power, and doesn’t wear any of Wholesome Zine’s sick merch. The terrifying Legfish returns, peaking around a wall to look at them from deep in the darkness.

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