What in the HELL is that?

Wholesome was created...

...In 1984 by one of its current partners, Dave Rucins. Originally, a punk rock fanzine called Bored Suburbanite, Dave captured the local Chicago music scene and spread the word on paper. Using an arsenal that includes interviews with the now celebrated Flaming Lips, Steve Albini, and Sonic Youth, Dave nurtured a community of readers who not only listened, but were also active participants in the ZINE.

Almost 20 years later, Dave and his tech savvy musician friend, Zack Schneider, brilliantly fused the obsolete fanzine into a modern webzine/mobile app. With the assistance of a third partner, Stacy Sniegowski, the three have focused on creating an app by the people, for the people, and about the people.